In our last Chalk Talk, we talked about how, as a part of the yearbook committee, you are required to be a photographer, a designer, and a journalist. We also shared qualities that we believe make up a good journalist. In today’s Chalk Talk, we are going to focus on the design aspect of the yearbook committee and share ways to be the best designer you can be.
- Be observant. A good designer must pay attention to detail and take into consideration every aspect of the design.
- Be a good listener. In order to understand the intended direction of the yearbook design, a designer must be able to listen to the other yearbook committee members. For example, if the yearbook committee decides on a color scheme and a student designing a yearbook spread decides to use a different color scheme, (without discussing the change with any of the other students) the student is not being a good listener.
- Have a desire to learn. Part of being a good designer is always improving and learning new techniques. Design trends are always changing; in order to stay on top of them, a designer needs to research and learn new things.
- Take criticism positively. It is easy to take constructive criticism coming from a peer as a personal attack. Instead of doing so, you must take it as a suggestion meant only to help you improve.
- Be able to communicate. As a designer for the yearbook, if you are unable to communicate with the other yearbook students, it is likely that you will have an incohesive yearbook.
- Be innovative. Being a designer requires having new and fresh ideas. Designers for the yearbook have to figure out how to take a style of design they like and make it their own.
- Be unique. Part of what makes a design interesting is when it is different from any others. A good designer can find a way to create something that is different from anything that has been done before while still having the ability to remain timeless.
- Be a problem solver. Designers are always working to find a solution, whether it is determining the best font choice for a topic or figuring out how to make the layout of a yearbook spread work to lead the viewer’s eye across the pages.
- Be a team player. The yearbook is not a one-person project! Learning to collaborate with others will greatly affect the success of the final yearbook.
- Be creative. Have fun and don’t be afraid to try something new. Being a good designer sometimes requires taking risks and thinking outside of the box.
Keep these points in mind, and design away!